This is the logo of something called The Data Liberation Front:

We intend for this site to be a central location for information on how to move your data in and out of Google products. Welcome.

Who are they? Open source nerds? People who want Cory Doctorow to like them? A militant wing of the DataPortability Project? Nope!

The Data Liberation Front is an engineering team at Google whose singular goal is to make it easier for users to move their data in and out of Google products.  We do this because we believe that any data that you create in (or import into) a product is your own.  We help and consult other engineering teams within Google on how to “liberate” their products.

Ha ha co-opted!