(RWW)

Earlier this year like, what, a few months ago when everyone went bananas over Facebook getting in on this “segment”? Does cooling down mean “seeing increased rates of adoption and, as improbable as it might seem, clever ways to monetize”?

Oh, wait, I think I know. Remember how sweet things were back in March, when everyone could write about how foursquare and Gowalla were battling it out for the love of the SWSXi crowd? Or during the run up to Facebook places when somehow “will Facebook kill foursquare?” managed to be posted over and over again even though it’s not really an interesting or well-formed question?

It’s “cooled down” for some because it’s harder to write breathless, brain-dead posts about all these precious location based services. It’s “cooled down” because you got bored. So yeah, it might not be as hot a topic, but that’s really an in-bubble issue. Let’s keep clear when we are talking about topics and when we are talking about actual things.