New tumblr things?
1. Tumblarity. Verdict: Cynical.
It seems sorta cool, but let us slice to the heart of the matter: cui bono? The answer: Tumblr. Posts, followers, likes, reblogs: Tumblr would like to enter you into a popularity contest. Tumbl alot? Watch your ranking soar! Not using your Tumblr that much? Have a nice serving of negative fail! However, you know you sorta like it. And, like a good video game, if you just keep hittin’ those buttons, your score will go up!
(Coverage on SnapDragon blog)
